Thursday, August 30, 2012

Changing Times, Changing Tech


In second grade I spent most of my time with my best friend Molly.  Her dad frequently used computers at work, so she was one of the first people I knew to have access to the Internet.  I can remember placing two chairs in front of the makeshift desk in her dining room and waiting for the AOL dial-up to connect, growing more and more excited as each of the boxes on the loading screen filled and the voice announced, “You’ve got mail.”

She showed me how she was able to check email and browse the web and pointed out all the cool features of AOL.  At seven I had no practical use for this new technology, but through the years it became a bigger and bigger part of my life.

We got our first computer a year or two later and Molly and I would often use AOL Instant Messenger, or AIM, to keep in contact at all times of the day, whether we were together or apart. In later years, we would spend hours in front of the computer (much to the dismay of anyone trying to call the house) watching music videos on Launch and chatting to our other friends.

Today, the Internet sometimes makes me feel limitless.  Dial-up connections are now far behind us as broadband speeds get faster and faster, to the point where I can hardly tell the difference in speeds anymore.  I can Google the answers to any questions I may have, whether it’s the date of a famous battle in history, the value of pi, or who won the last Super Bowl.  If I don’t know how to properly slice a mango, I can go to YouTube and watch a video and I can keep in touch with friends from all over the world on social media sites like Facebook and Twitter.

The Internet has become my television, my school and my workplace.  Because I also have a smartphone, any information I need (and a lot that I don't) is always right at my fingertips, which keeps me logged in almost 24/7.

That constant connection has created a new way for advertisers to reach me as well.  As I browse for the answers to my many questions or even just stumble around the Internet, I am constantly bombarded with Internet ads and pop-ups.  Recent technologies have allowed companies to target more specific audiences based on the interests of individuals and the websites they may visit. 

While I am checking my email, I now see advertisements from the store website I just visited and on Pandora there are stations made by companies to market their products. Facebook also opens a new avenue for employers to learn more about employees and for people to remain connected despite the years or the miles that have kept them apart.

The Internet has changed the way that we interact and I look forward to seeing where it will take us in the future.