Communication plays a huge role in Facebook. When creating a group page or an event, the language must be very clear. People want to know what a page is about before they decide to like it and they want details of an event before they decide to attend.
When creating an event page, dates and times must be accurate and easy to find so attendees know when to be there and where they need to go. It is important to make it as easy for the readers as possible. No one wants to be invited to an event and have to hunt down the information in order to attend. It just makes the invitation that much easier to ignore. The clearer the descriptions are, the more likely others are to be interested and the more likely they are to respond.
Especially in the case of businesses, Facebook pages must remain professional. Sending an event invitation to friends is one thing, but sending an invitation to potential customers or other professionals is not just representing an individual, but also the organization.
No comments:
Post a Comment