Thursday, November 29, 2012

Vimeo vs. YouTube

YouTube and Vimeo are today's main sources for uploading videos, but choosing which site to turn to can be a difficult decision. Each one has it’s pros and cons.

According to the “Best Video Hosting Service” article, YouTube has unlimited HD uploading and a larger audience than Vimeo, which potentially allows for more exposure. However, the article also points out that the interface is ugly, the YouTube icon is included on every video, and it is easy to lose visitors.

The same article found that Vimeo tends to offer better quality videos, a clean look and it holds the attention of more viewers. The problem with the site is that it only allows one HD upload per week with a 500MB upload limit, unless an upgrade is purchased, and it reaches a much smaller audience.

In the Don Power article, it is argued that YouTube videos are more likely to be seen for the simple fact that the site has more traffic and is included in Google searches. The trouble with YouTube is that videos are more difficult to find because there is professional content and unprofessional content cluttered together and the viewer has to sift through everything to find what he or she is looking for. YouTube also features ads, which tend to drive away consumers.
Vimeo, on the other hand, offers more customization. Users have the opportunity to utilize their own logos and businesses are able to maintain a more professional look. Paid accounts have a lot of freedom and the average Vimeo audience typically remains engaged longer than the average YouTuber. However, once again Power points out that in addition to having to pay for the better features of the site, it has less traffic than YouTube and videos tend to appear lower on Google searches.

The other articles argued many of the same points, but the Vimeo vs. YouTube article also mentions that the Vimeo comments tend to be more constructive because the audience typically has a better understanding of video production or an interest in the specific topic. While YouTube comments can be very entertaining, they rarely offer any real insight on the content of the video.

The “How Vimeo became hipster YouTube article” explains that Vimeo was created with quality in mind. They could not compete with the amount of traffic on YouTube or the price, so they combat YouTube with the quality of the videos found on the site.

Video services allow for communication and feedback in ways unlike any before.
The experience of watching posted media, such as video, is much different from the static text sites that once dominated the internet. In addition, people can even make comments on videos or create a video response for particular clips. It allows the viewer to be involved with the site and the ideas shared between people can lead to further comment and new ideas.

No comments:

Post a Comment